The Badvertising Institute * Welcome

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We all learn by doing. BADvertising Workshops, Slide Presentations and Train the Trainer Seminars offer artist Bonnie Vierthaler's highly acclaimed leading-edge approach.

The tobacco industry must recruit at least 3,000 children per day as "replacement smokers", to replace their customers who have quit or died.

They do this with advertising.

When workshop participants doctor-up tobacco ads, they learn for themselves how they are being deliberately targeted, seduced, manipulated, and ripped-off by the tobacco companies…then left to die.

The workshop is about cause and effect, making positive choices, building self-esteem, and creating truth, beauty and compassion in our lives.

This right-brain experience has profound and lasting effects. Using scissors and paste or computer and mouse…They'll laugh, they'll cry...and they'll remember!

Peer leaders, Health educators, Art teachers, Classroom teachers, Scout leaders, PTA's, Municipal Alliances, Youth Program leaders, join us!

This Seminar shows you how you can bring the BADvertising Workshop into your schools and out to your community.

Your own hands-on experience gives you new skills for communicating with kids on the tobacco issues. The impact carries far beyond the walls of the workshop. And it's Fun!

A lively parade of deceitful tobacco ads reveals the magnitude of the tobacco problem in all areas of our lives. It shows how advertising lulls us into acceptance and complacency.

In sharp contrast, Bonnie Vierthaler's doctored-up tobacco ads boldly counter these insidious images, illustrating the effectiveness of using hands-on, humorous, right-brain techniques to actually impact attitudes and behavior.

Vierthaler's BADvertising initiatives give community leaders new skills and techniques for serving their communities.

Artist and Educator Bonnie Vierthaler will help you create high-profile tobacco prevention programs for your community that will give youthful energies a creative outlet, stimulate behavioral change, and bring positive recognition to both kids and community.

Incorporate right-brain BADvertising methods and breathe a breath of fresh air into your existing programs and projects.

Design a whole new BADvertising program that you can use community-wide, bridging many of the traditional gaps…between smokers and nonsmokers, kids and adults, eggheads and jocks. They all roll up their sleeves and BADvertise together.

TO CONTACT US ABOUT BRINGING BADVERTISING TO YOUR COMMUNITY

NOTE: If you need additional funding, click here for resource information.

If you need supporting materials for presentations, click here.

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