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Tobacco Advertising--How they get you hooked

End runs around the law

Give-aways

Tobacco companies often pay bars and restaurants to allow them to promote their cigarettes by distributing free coupons, T-shirts and promotional items, or offering tickets to special events.

Mobile Smoking lounge

What could be better? Giving the smokers a place to go and have a smoke break...where they can feel pampered, instead of banished to the sidewalks in public view.

Formula 1 Grand Prix

When they could no longer buy commercial time on TV, they put their logos on things that could apear on TV... like the billboards in ballparks and race tracks, and on the racing cars and uniforms of the drivers.

Even though tobacco advertising at the F1 races is becoming illegal, in France they devised a scheme to sell F1 race tickets at tobacco shops.

Candy Cigarettes / Candy-flavored cigarettes

Kids love candy, right? So they came out with a whole line of exoitic-sounding candy-flavored cigarettes, just for you-know-who!

Catalogs

They developed slick catalogs that showed high-quality products bearing their logos.The items in the catalogs are usually of very highly quality and come from otherwise respectable companies. They're trying to gain respectability by associating themselves with these companies, but in fact, they're dragging the other companies down.

Kids aren't the only ones who get duped into being used.

Their own lines of clothing

Now they have their own lines of clothing sporting their brand names and logos, and their own clothing stores to sell them. And people pay their own money to wear these things and do the tobacco companies' dirty work for them.

But the tobacco companies aren't advertising, right?

Competitions

Everything from rock music to tractor pulls and women's mud wrestling...giving young hopefuls a chance at getting the kind of attention that they see in the ads.

events

Join a white water rafting expedition in the rugged wild west (where they promote Marlboro and pollute our pristine wilderness with toxic smoke and cigarette butts).

Rock concerts, jazz festivals, tennis matches, art exhibits, community fairs...they're everywhere. they even clalimed the rights to the Bill of Rights and sponsored the national tour of our treasured national docoument...promoting the idea of the right? to smoke.

Kool Mixx Campaign

This was a massive series of events to "celebrate the energy and creativity of the urban Hip-Hop culture." The cornerstone of the celebration was Kool Mixx 2004, the largest and most prestigious DJ competition anywhere.

It was later demonsrated in the courts to be targeting young people, which is aagainst the law, and it was stopped. The sponsoring tobacco company had to pay huge fines.

 

 

How They Get You Hooked | Venues | End Runs | Sleazy Tactics
Do the Math | Tobacco Advertising in China | Why...Smoke
Two Sides to the Problem

The Problem | Addiction | Advertising | Counter-Advertising
Lifestyle | FAQ's | Games | Go Smoke-free! | Ingredients | Karma Laws | SHS-Protect | SHS-Damages | SHS-Toxins | Costs
Diseases | Stories | Pictures | Action | Speaking Out | Sneak Attack
Hot Topics | Killer Vocabulary

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