Recently, marketing of a new "reduced exposure" cigarette has begun in the Phoenix area, with ads prominently displayed in The Arizona Republic. . . .

Until the Food and Drug Administration is given full authority over the manufacturing, marketing and sale of all tobacco products, customers smoking these "safer" products are essentially human guinea pigs in another deadly tobacco company science experiment.

The only proven way to reduce the death and disease caused by tobacco use is to prevent young people from starting to smoke and to help smokers to quit. These are, and must remain, our highest priorities.